Scarlet Tassel is a new home and interiors boutique in the Forest Park shopping center. Owner Kathy Thomas came to us with a logo—but that was it. We knew she needed much more than this to begin her business, so we expanded upon the palette to breathe new life into the brand and give her more options for the collateral required of a retail brand: packaging, signage, accessories, website, social media, etc.
Unlike many Greenville boutiques, the Scarlet Tassel site is not just an intro to the store: it’s a full-fledged ecommerce website, allowing Kathy to sell and ship products nationally. Not only does this open up a larger audience for her products, but also it creates the opportunity for an entirely new revenue stream for the business.
