Know the numbers.
Position the ask.
Give your audience choices to give.
Nonprofits are passionate about their missions, but they make the mistake of assuming that everyone else is just as passionate. They aren’t. Fundraising isn’t as simple as asking for a donation. In a world mired with noise and distractions, you must think strategically about how to position your ask in a way that makes your audience care.
We’ll start by auditing your current fundraising tactics, including digging into your data and CRM. We’ll look at the history of your donations to understand giving trends and seasons, and we’ll interview Board members, staff, and donors to pinpoint the current message and assess if it needs fine-tuning.
Upon determining your messaging, positioning, and giving trends, we’ll create a giving strategy that tells your organization’s story in a way that makes your audience care. And then we’ll end the stories with calls to action that give the potential donor the power to choose how they’ll donate and what they’ll benefit, creating donor engagement that’s sure to last for years to come.
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